Who we are

What we offer

Agency search and Selection Monthly Outcomes Business Outcome Assessment Agency Operating Model Plan Media Mix Analysis Rebate Fee Management KPIs & Renumeration setting Finance & Payment Compliance KPI Tracking Contract Scope Contract Review Client, MMM, Media Agency

Business Outcome Assessment

How is the Media implementation affecting and driving the client's business objectives? What needs to be improved and what will the impact of the changes be?
23% - 30%
16% - 22%
6% - 15%
1% - 5%

The Team

Why Maximise

Global Network

Global Network

Hugely experienced Marketing leaders driving efficiency for clients across three continents.
Forward Thinking

Forward Thinking

Maximise will look at how events in the past impact business in the future. We will never just 'data report'.
Holistic Approach

Holistic Approach

Marketing decisions and Media value creation is not siloed into each medium or value supply chain... our work will report everything... all together.
Monthly Reporting

Monthly Reporting

Face to face meetings, every month. Not 12 month reporting 8 months into the following year.
Business Focused

Business Focused

If it doesn't impact our client's business, it is not relevant to the conversation. We succeed when our clients succeed.
Consistent Methodology

Consistent Methodology

Value creation reported in China, will be the same as reported in Indonensia, in London, in UAE and in New York... then cross border comparisons can be made.
Local Experts

Local Experts

Our team will be based in the markets in which we assess work. We will not analyse Media results from a hub thousands of miles away from where it was planned, bought, delivered and paid for.
Senior Resources

Senior Resources

Our leads will attend meetings, and own relationships with clients; they will own the value creation.

Testimonials

I truly enjoyed working with George and the Media Management Team he led while I was at Barclays. He provided incredible expertise and un-biased insight based on which, as a client, we could take step-change decisions.
Antonio Conci EMEA Category Manager at Amazon (previously Barclays)
I have worked with George in various APAC markets and he has always been focused on us as a client and how we can benefit as a business from his advice. He is very knowledgeable, client focused and accessible, and whenever we speak I always learn something new...
Petia Dreschler Regional Procurement Director APAC at Menarini
George is a highly-experienced professional with a deep understanding of the global media and marketing landscape, particularly Asia. He always puts the client first and takes the time to understand their needs and presents well-thought out solutions.
Tom Armstrong VP Global Advertising at New York Times
I have worked with George for many years and he has always thought about our business first. He is action-oriented, asks tough but fair questions and is always someone when I pick up the phone to talk to him, gives me solid, impartial advice.
Andrew Coulter Global head of Media at RB
George is a true global media expert working in the key geographies with some of world’s largest advertisers across all categories and with the main media agency holding companies. He has strategic expertise in assisting advertisers to maximise both the effectiveness and efficiency of media planning and optimisation. George provides great support to advertisers in running RFPs; providing ongoing support with agency management with a real commercial focus and of course providing both media performance and media financial compliance audits. With this holistic knowledge, George can certainly help advertisers optimise their media return on investment.
Bill Reese Global Head of Media at HSBC