Who we are
What we offer
Business Outcome AssessmentHow is the Media implementation affecting and driving the client's business objectives? What needs to be improved and what will the impact of the changes be?
Hugely experienced Marketing leaders driving efficiency for clients across three continents.
Maximise will look at how events in the past impact business in the future. We will never just 'data report'.
Marketing decisions and Media value creation is not siloed into each medium or value supply chain... our work will report everything... all together.
Face to face meetings, every month. Not 12 month reporting 8 months into the following year.
If it doesn't impact our client's business, it is not relevant to the conversation. We succeed when our clients succeed.
Value creation reported in China, will be the same as reported in Indonensia, in London, in UAE and in New York... then cross border comparisons can be made.
Our team will be based in the markets in which we assess work. We will not analyse Media results from a hub thousands of miles away from where it was planned, bought, delivered and paid for.
Our leads will attend meetings, and own relationships with clients; they will own the value creation.
I truly enjoyed working with George and the Media Management Team he led while I was at Barclays. He provided incredible expertise and un-biased insight based on which, as a client, we could take step-change decisions.
I have worked with George in various APAC markets and he has always been focused on us as a client and how we can benefit as a business from his advice. He is very knowledgeable, client focused and accessible, and whenever we speak I always learn something new...
George is a highly-experienced professional with a deep understanding of the global media and marketing landscape, particularly Asia. He always puts the client first and takes the time to understand their needs and presents well-thought out solutions.
I have worked with George for many years and he has always thought about our business first. He is action-oriented, asks tough but fair questions and is always someone when I pick up the phone to talk to him, gives me solid, impartial advice.
George is a true global media expert working in the key geographies with some of world’s largest advertisers across all categories and with the main media agency holding companies. He has strategic expertise in assisting advertisers to maximise both the effectiveness and efficiency of media planning and optimisation. George provides great support to advertisers in running RFPs; providing ongoing support with agency management with a real commercial focus and of course providing both media performance and media financial compliance audits. With this holistic knowledge, George can certainly help advertisers optimise their media return on investment.